How does this "fashion" even start?

One nail artist creates a design, another replicates it, and then it spreads like wildfire on Instagram. ⠀
Don’t worry about what’s trendy. Instead, choose what you like, what makes you comfortable, and what you love. Whether it’s an exclusive design or simple classic nails. ❤ ⠀

For example, this summer, bright colors were generally in vogue. People experimented with them, doing neon French manicures, neons with stickers, stripes, etc. ⠀

But classic French manicures and a lot of nude colors were also popular. So, when asked, "What’s in style right now?" there’s no definitive answer. 🙂 ⠀
Do you follow fashion trends?